From staff reports
The Clarion County Economic Development Corporation (CCEDC) has selected Bull Moose Marketing, a Meadville-based consultant agency, to develop the Clarion County Destination Marketing Plan. This decision marks a significant step forward for the CCEDC in its efforts to support the promotion of Clarion County as an attractive destination and to help grow the area’s visitor economy.
The selection of Bull Moose Marketing comes after an extensive review process led by a strategic action committee organized by the CCEDC. The committee was comprised of stakeholders representing various businesses and organizations best suited to advise on efforts to modernize Clarion County’s destination brand and tourism marketing. Earlier this year, the
CCEDC also received a federal grant from the Appalachian Regional Commission to help fund the new marketing plan. Bull Moose Marketing’s proposal was chosen from among several submissions.
In 2022, the CCEDC launched the Destination Improvement Initiative, which has been the leading edge focused on improving the economic impact of tourism for Clarion County. Work on the brand strategy and marketing plan will commence immediately, starting with several rounds of community engagement activities, market research, and building the county’s marketing infrastructure.
“We are thrilled to be selected but we’re also aware of how important this is to the county,” said Ron Mattocks, Director of Client Strategy at Bull Moose Marketing. “Clarion County has immense potential and we’re committed to delivering a promotion strategy that not only resonates with the local community but also effectively attracts visitors to the area.”